Yes on 64 put together a short 30 second advertisment that gets right to the point of the marijuana issue. It shows a young lady who is recently out of college who writes a letter to her mother telling her that she prefers marijuana over alcohol. I can agree with that statement.
The ad will appeal to pro-marijuana users because it makes a lot of sense and is relatable but this ad should also be able to reach a mainstream audience. The ad aired on NBC’s long-running Today and on the popular talk show Ellen, both mainstream programs reaching a cross-section of viewers.
In a prepared statement, Betty Aldworth, advocacy director of the Campaign to Regulate Marijuana Like Alcohol, said: “Our goal with this ad is to start a conversation – and encourage others to start their own conversations – about marijuana.”
This is the kind of discussions we need to have more of. Support the movement if you are in Colorado!
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