It’s a new day, children. Read on:
The cigarette is an American icon, like it or not. And while Big Tobacco and anti-cigarette activists alike can (and will) take advantage of its iconic visage, they’re not the only ones utilizing its familiarity.
A Colorado company debuted its all-marijuana cigarettes a few months ago, and now the Rifle, Colo.-based makers of Cranfords Cannabis Cigarettes are hoping their sharply marketed and smartly designed product takes off in Colorado — and soon other markets.
“A lot of people who smoke (tobacco) cigarettes have tried our products, and they like that it’s the same feeling — the way it fits between your fingers and how you smoke it and flick it,” said Cranfords chief operating officer Chris Connors. “But there’s no tobacco in there. It’s all marijuana, about 100 milligrams (of THC) in each cigarette, so they’ll definitely make you feel differently than a regular cigarette.”
We spoke with Connors — whose dad spent 30-plus years on Wall Street and grandfather was an executive at Bristol-Myers — about Cranfords’ first few months, their feelings about the booming vaporizer market and their intentions for the future.
The Cannabist: So a Cranfords cigarette looks exactly like a regular cigarette — until you look into the tip and see all that green poking out.
Connors: Exactly. Our cigarettes are professionally rolled by machines, and we’re branding ourselves as America’s first cannabis cigarette.
The Cannabist: What are your numbers looking like two months into the launch — how many shops are you in, and how many tins have you sold?
Connors: We are in more than 20 stores, and we have sold close to 1,000 tins. We only launched two months ago, and we are about to franchise into California and Connecticut.
I think this type of product is inevitable in our re-legalized future. The question will be “who makes the decisions?” One hopes questions about cannabis are answered by someone who knows cannabis. Hell with it — grow yer own.
Thanks to the Cannabist for the complete original report which you can read if you GO HERE.
If you are curious here’s more on Cranfords Cannabis Cigarettes. It’s an interesting visit, so . . .
As best I can determine the pack of 10 machine-rolled with filters / joints retails for about $60. I know we all will try them when first presented with the opportunity as the novelty value is so high. But the question remains — IS SOMETHING LIKE THIS HOW YOU EXPECT TO GET YOUR RE-LEGALIZED CANNABIS? Comments, please.
And to HMJ’s intrepid correspondent in the re-legalized state of Colorado, “HEY, WOOKWOK — Have you seen these yet?
[image: Google images “Cranfords Cannabis Cigarettes”]
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