Excerpt: Interview w/Max Montrose

Here’s a taste of a podcast with Max Montrose, founder of The Trichome Institute, an educational site in these early days of re-legalization.  Mr. Montrose touched on a variety of topics.  Hit this:


Budtenders are not looked at as serious currently but that’s actually about to change. Colorado is … Everybody knows Colorado is the pioneer state when it comes to this industry, except Colorado doesn’t require any training whatsoever to be in this job.

We have over 10,000 Budtenders in the state and many of them don’t know the difference between the indica and sativa the way and they believe that they do but if you ask them, it’s very obvious that they don’t or I can’t tell you how many people I’ve met who have no idea that edibles are a different drug than smoke flower or understand why CBD is different from THC.
. . .
The most important thing is is you’re not a doctor and when you’re selecting medicine for someone, the way that you go about that needs to be careful and gentle. That’s just a reality. You can suggest to people things that you know based on quality trainings and personal experience but a lot of the times, understanding cannabinoid ratios doesn’t really even matter unless you understand the endocannabinoid system and then we’re getting into medical science and I’ve never met a Budtender in my life who has had any amount of medical training.
. . .
One of the things that drives me the most insane in this industry is the strain name dilemma. I can’t tell you how many patients walk in and say, “I’m looking very specifically for this type” and you just say, “Why?” “Well, because I heard on the internet, I read from a website or an app that this strain works this way.”

It’s like, “Okay, you do know that all the strain names made up right? Like I’m the guy who relabeled them because the pound came in and it didn’t have a name associated to it so I had to come up with a name that I knew people associate as brand trust ability so I’m going to counterfeit Blue Dream and I’m going to call this pound Blue Dream. Okay?”

Find the link to the podcast and the transcript of the show HERE. It is an interesting interview. HMJ was talking about strain names just the other day.

[image:  gangapreneur.com]

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Author: DavidB

a heathen, but hopefully not an unenlightened one

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