I recently got a chance to speak with Marco Hoffman, the CEO of Evergreen Herbal, a Seattle-based cannabis company that abides by i502 rules, creating incredible edibles and tasty THC-laced treats. These products are designed to improve marijuana users’ quality of life. Here are some thoughts from Marco about the industry.
How does fun play a role in your company?
Marco: Fun is only one component of Evergreen Herbal. We try and improve everyone’s life around us whether it’s our consumers or employees. We put consumers, dispensaries and employees first and then ourselves. We’re selfless. We are trying to create an environment where people are respected and valued. We are trying to create an atmosphere in our work environment that permeates to our customers and public. We are trying to improve quality of life and happiness is one part of that.
What advice can you give to those new to edibles or infused products?
Marco: Don’t judge a book by its cover. Just because an edible is large doesn’t make it potent and vice versa. Start slow and know your dose.
How did you get into the marijuana industry?
Marco: My stepmother was battling breast cancer and was admitted to a hospice facility. She was at the point where she was calling family to say goodbye. The next morning, she went catatonic. My father told the doctor this was the last time the family was going to see her, and [that they] needed to take the drugs out of the IV. The doctor pushed back on cannabis, but eventually let us administer it in the form of edibles. It was great for pain management and made the doctor feel more comfortable about lowering opiates.
We ended up feeding her brownies and she lived for two more weeks. My dad was a very traditional guy — conservative and Republican. His view of cannabis changed within 24 hours. This experience parlayed into the creation of VCC Brands.
Can you tell us about the process of extraction?
Marco: We use all three extraction methods: butane, C02 and ethanol. We use all three methods depending on product we are making.
What are some of the safety procedures you follow?
Marco: After the cannabis is extracted, we test the oil for potency. Based on the potency we adjust the recipes so that the finished product has exactly what we claim it does. Then, once a product is made we test one unit out of every batch to double-check ourselves that no error has occurred.
How is the potency of each product tested and verified?
Marco: Quality assurance standards require we test every batch of oil for residual solvents, microbials (yeast, mold, bacteria) and potency.
How does cannabis enhance your life?
Marco: Cannabis is the salt of life. Food tastes better. Sex feels better. Music sounds better.
What is your favorite product that Evergreen Herbal makes?
Marco: Cannabis Quenchers Sparkling Pomegranate Blueberry Acai is my favorite flavor.
Learn more about Evergreen Herbal here. And, thanks to Marco and all that Evergreen Herbal is doing to transform the marijuana industry!
[Image via Evergreen Herbal]
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