If 4:20 p.m. is the most important time of the day for you, then The Cadence Watch Company has a new timepiece that’s right up your alley. Both a sophisticated analog timepiece and conversation starter, the new “4:20 Watch” calls attention to this special time of day, via large numerals that stand out amid the otherwise staid hour markers. When the hands line up on the numerals, it’s time for a break.
“This is the ultimate insider’s watch for anyone who appreciates the significance of 4:20 p.m.,” says Vanya Buvac, founder of The Cadence Watch Company. “But it’s also a dressy timepiece that this subculture will be able and happy to wear on any occasion. Insiders will know what 4:20 is all about, while others will just think it’s a cool watch.”
The 4:20 Watch is nothing if not Cool, with a capital C. Its 35mm face, wrapped in a stainless steel housing, uses “railroad tie” markers for a clean, unobtrusive look. A saddle stitched black leather wristband completes the watch’s elegant design. It goes as well with jeans and poncho as a tuxedo.
Water resistant down to 3 atmospheres (30 meters), the 4:20 Watch is in keeping with Cadence Watch’s mission to provide products for active lifestyles, however it’s also at home on your wrist while simply running to your next class on campus.
The 4:20 Watch is available for $84.99 at The Cadence Watch Company’s online store, www.CadenceWatch.com/420-watch.
The Cadence Watch Company designs, produces and distributes branded performance and lifestyle watches. The company started in 2001 by making a patented stroke rate monitor for rowing.
Cadence’s Oarsman precision chronographs represent a performance lifestyle inspired by the rowing heritage. In 2009 Cadence started it’s Cadence Collective program that empowers designers to create unique watches. Cadence watches have been featured in prominent design and gadget outlets including CrunchGear, Thrillist, Mocoloco, YankoDesign, TreeHugger, CoolMaterial, Fashionably Geek, and many others. For more information and to order the 4:20 Watch, visit www.CadenceWatch.com/420-watch.
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