In a re-legalized future there is going to be “branded cannabis.” What will that brand be based upon? Ever heard of “appellation?” Keep reading:
. . . benefit from adopting the wine industry’s organizational model, known as the appellation system. An appellation is a legally protected designation that is applied to a product to indicate the geographic region where it was created. For example, when a wine label says the wine comes from Napa County, you can be confident it actually did. Some appellations – in Europe, for example – also enforce quality standards or cultivation methods. . . Appellations can add value to the marijuana industry in several ways. Appellations provide a legally protected designation of origin, differentiating local products from generic products. That helps protect local farmers and farming communities from the threat of cheap marijuana flooding the market, because the products are no longer the same. Some appellations, like those in Europe, can also encourage farmers in each region to work out issues together by setting rules and standards for cultivation that maintain the product’s quality and reputation. Also, as in the wine industry, appellations may promote agrotourism in marijuana farming communities.
In the image above, for example, micro-regions of Mendocino County, California, have been proposed as cannabis cultivation appellations. Farmers hope these designations will promote tourism and enhance their brand.
Something to think about as you start the weekend. Complete original post is HERE.
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