Branded Cannabis is Coming remains a popular post on Hail Mary Jane. Here’s another brand you may be buying in the near future — Willie’s Reserve.
New York-based private equity firm Tuatara Capital this week announced its partnership with Nelson, the 81-year-old musician known for songs such as “Always On My Mind” and “On the Road Again,” as well as his well-documented marijuana habit. The partnership will see Tuatara lead a group of investors financing the development of a legal recreational marijuana brand featuring Nelson’s name.
The “premium cannabis lifestyle brand,” called “Willie’s Reserve,” will market pot bearing Nelson’s name and image to recreational marijuana users in states where it is legal, starting with the states that currently have legal recreational pot markets: Colorado and Washington. Local businesses in those states will grow, distribute, and sell Willie’s Reserve-branded marijuana based on the brand’s own specifications and “quality standards,” according to a joint press release from Tuatara and Nelson.
Find more detail at the original post HERE.
“Brands help consumers to navigate choices, and trusted brands offer a promise of quality and consistency,” Tuatara Capital partner Al Foreman, explained. “We believe in the role of these trusted brands in helping to shape the cannabis industry in the coming years and see the Willie’s Reserve brand, like its namesake, as being a vanguard in this exciting new industry.”
News that Nelson was launching Willie’s Reserve broke in March, and a spokesman for the endeavor likened the brand strategy to that of Whole Foods, nothing that the brand would keep environmental and social justice issues in focus as it develops retail stores, product lines, etc.
Different story, same news is HERE.
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